Be an Einstein When You Speak

Date posted: May 16, 2011 | Author: | No Comments »

Categories: Presentation Delivery

Allan Misch

"Albert Einstein"The American Physicist Albert Einstein said, “If A equals success, then the formula is A = X + Y + Z. X is work. Y is play. Z is keep your mouth shut.”

Einstein was the model of right brain and left brain balance, which equals creativity. He enjoyed music and fantasy, and he was a man of science and formulas. Remember E=mc (squared)?

To deliver creative, well-constructed presentations, take a lesson from Einstein. Move your audience emotionally (right brain) and use proven formulas (left brain). Here’s how.

Move Your Audience Emotionally

Use techniques such as stories, questions, and activities. These get your audience into the emotional states that they need to be in for their subconscious minds to hear and process your messages.

For example, let’s say you’re giving a presentation on career advancement strategies. If you want your audience to be curious about what you’re going to say next, you could ask this question. “Would you like to know a sure-fire, can’t-fail, easy-to-use formula to impress an interviewer during your next job interview?” (Pause)

Do you think your audience is now in a state of anticipation and curiosity? Do you have their attention? You can bet your laser pointer that they’re leaning forward and salivating for your next pearls of wisdom.

In my Manage with Humor program, I want my audience to experience different emotional states. Obviously, one emotion is “fun.”

One way I accomplish this is by telling a funny story involving my younger daughter. Once I have them in the right emotional state, I deliver my point. Moving your audience emotionally is a powerful way to get across your message with impact.

Use Formulas to Construct Your Presentation

Well-organized presentations use proven construction formulas to deliver messages that are easy to understand and follow. Once you learn those formulas, you will become a master of presentation structure.

When you know structure, you can put any content into the formula. Walla, your results will be consistently successful presentations. Let’s examine briefly three formulas. In each formula, the “P” is Presentation.

Formula #1:   P = O + B + C + T

“O” is Opening. “B” is Body. “C” is Closing. and “T” is Transitions. This is a generic formula for any presentation.

To be effective, your presentation must have an Opening that gets your audience’s attention and often states your thesis. Next, the Body presents the details, logic, and emotion related to your points.

The Closing summarizes your points and tells your audience what they should do if appropriate. Transitions connect one point to another and one part of your presentation to another so your audience can follow you without confusion.

The next two formulas may be used for presentations to persuade your audience. The first formula frames the entire presentation. The second formula helps you make a point persuasively.

Formula #2:   P = A + I + D + A

“A” is Attention. “I” is Interest. “D” is Desire. and “A” is Action. When you use this presentation structure, you first focus your audience’s Attention on your subject matter. Next you relate your proposition to their Interest, and you build interest for your message.

Then you create a Desire for your offer or idea. Finally, you tell your audience what Action they should take to solve their problem or achieve the benefits you described.

Formula #3:   P = S + L + B

“S” is Story. “L” is Lesson. and “B” is Benefit. Begin by relating a Story about an event from which you learned a Lesson. Tell your audience the Lesson you learned. Then explain how they can Benefit from applying the lesson that you learned.

Effective presenters move audiences emotionally while making appropriate points. Their presentations also follow strict structures, or formulas, that enable audiences to understand easily their points and main messages.

Professional speaker and speaking coach Patricia Fripp says, “When speaking in public, your message, no matter how important, will not be remembered if you don’t recognize the importance of STRUCTURE.” So be an Einstein. Manage your audiences’ emotional states and construct your presentations using formulas.