by Allan Misch WIIFM is not the call letters for a radio station, the key to a secret code, or an acronym for a new government agency. It’s a question that’s in the minds of every audience. The question? “What’s in it for me?” The answer to the question is in your program content. The [...]
by Allan Kaufman, DTM and Allan Misch, DTM A presentation needs to accomplish two broad goals. First it must give your audience what they need. Second, it must leave your audience with a favorable impression of you. So avoid the Ten Biggest Public Speaking Mistakes that prevent you from achieving those goals. The ten biggest [...]
Allan Kaufman, DTM When you give a presentation, one of your goals is to give your audience what they need. Your other goal is to leave your audience with a favorable impression of you. So avoid the ten mistakes that will prevent you from achieving those goals. The Ten Biggest Public Speaking Mistakes are: 1. [...]
Allan Misch The American Physicist Albert Einstein said, “If A equals success, then the formula is A = X + Y + Z. X is work. Y is play. Z is keep your mouth shut.” Einstein was the model of right brain and left brain balance, which equals creativity. He enjoyed music and fantasy, and [...]
Allan Misch Many years ago, I went with a friend to a ski resort for a week to learn how to ski. I signed up for five basic lessons. I asked my friend if he was going to take any lessons. He said, “No. I’ve been skiing for 10 years. I don’t need any lessons.” [...]
by Allan Kaufman, DTM, MBA “Learning to communicate is like taking out an insurance policy. You never know when you’ll need it, but it’s too late to take it out after you need it.” (Allan Kaufman as quoted in Baltimore Magazine) Years ago, I received a phone call from Baltimore Magazine. Someone gave them my [...]
By Allan Misch and Allan Kaufman How do you interject humor into your presentation if you think that you’re just not funny? Try this… 1. Develop your own humor library. Go to new and used bookstores, and buy humor books. Look for books on business humor and other “clean” humor topics. Visit your local library. [...]
By Allan Misch Do you know what may be the real cause of your public speaking fear? Often, an event or trauma unrelated to public speaking causes the anxiety, dread, or embarrassment that you feel. Unfortunately, the negative feeling rears its ugly, hidden head as public speaking fear. To get rid of the anxiety, you [...]