by Allan Misch WIIFM is not the call letters for a radio station, the key to a secret code, or an acronym for a new government agency. It’s a question that’s in the minds of every audience. The question? “What’s in it for me?” The answer to the question is in your program content. The [...]
Allan Kaufman, DTM When you give a presentation, one of your goals is to give your audience what they need. Your other goal is to leave your audience with a favorable impression of you. So avoid the ten mistakes that will prevent you from achieving those goals. The Ten Biggest Public Speaking Mistakes are: 1. [...]
by Allan Misch ©Allan Misch – All rights reserved. http://www.nosweatspeaking.com I’m the president of my CRS club. CRS — that’s Can’t Remember Stuff. I don’t know about you, but when I hear or read a funny story or joke, if I don’t write it down, I don’t remember it. And it gets worse as I [...]
Allan Misch Many years ago, I went with a friend to a ski resort for a week to learn how to ski. I signed up for five basic lessons. I asked my friend if he was going to take any lessons. He said, “No. I’ve been skiing for 10 years. I don’t need any lessons.” [...]